Shi Yuzhu, born in 1962, Anhui Huaiyuan people In 1984 graduated from Department of Mathematics, Zhejiang University, January 1989 graduated from the Graduate Management Soft Science, Shenzhen University, then venture into the sea. In 1989, the Chinese launched the desktop computer software M-6401, 4 months after the revenue that more than 100 million. then launch M-6402 In 1991 the Chinese card, the giant company. launch M-6403, a profit of 35 million yuan. In 1993, the Giants launched M-6405, the Chinese laptop Chinese handwriting computers and other products, of which only computers and software in Chinese handwriting that when the sales reached 3.6 billion yuan. In early 1994, building a giant ground-breaking height to 80 layer, 3-year plan completed. Yuzhu Shi Man of election reform, China's top ten . In 1995, health-care giant launched 12 products, advertising a million. Shi Yuzhu by giant building, health care products business due to financial appearance. According to its introduction, he and his former team in Shanghai and Jiangsu and Zhejiang business men, trying to make a comeback, so is : Speaking of Shi Yuzhu ah, in many people's minds which is an Illustrious an entrepreneur, in 1993, when the giant has become second only to Stone, Stone came in second after the high-tech enterprises, Then in 1994, when was your personal top ten as the reform of China's man of the hour, when in 1995, Forbes put your personal assets, made a qualifying, is ranked eighth in China , but we also note that in 1997 when the Giants seemed to run into some trouble.
Shi Yuzhu: Yes, the financial crisis. a man who is only at the bottom of which he can learn something, so I think the time period of low to be behind a measure that should not work to do and how to do a ruler. At that time, hot-headed, did more than a dozen industries, all failed. such as health care products of the brain was made of gold, like the giant can of calcium, like the rule heart disease drug ah, the software is our line of work, as well as computer hardware, and then involve a number of pyramid schemes was also not illegal, we set up a MLM Division, and then began to study the pyramid, the team just good training, the State said that the illegal pyramid schemes, and finally to the dissolution of the Waiting List, and then set up the garment, suit, tie.
Ye Rong: Giant brand called you?
Shi Yuzhu: Giant brand name, so this is definitely a failure, and the final failed in the end, do not do a lot of clothes when we stock, the last giant hard time we made clothes, hair tie, the tie has been used in ten years we have not run out.
Ye Rong: wages are not made ties.
Shi Yuzhu: So I'm not leading the band, I tend to lead with the tie or the time, I have a lot of it.
Ye Rong: There are a lot.
Shi Yuzhu: ah, and I with only the tie, with no other ties, it is clothing, cosmetics.
Ye Rong: cosmetics have done?
Shi Yuzhu: can do, ah then what do lipstick. The problem is this. giant wrestling is As early as late thing, you see a problem often wrestling wrestling companies often do not, like us to fall to one-third of Lebanon's big fall wrestle. just like regular flu that he has no cancer, not a cold person that he has been a such a serious illness may have cancer.
Rong Ye: ill ah?
Shi Yuzhu: ah, because usually the old cold, ah, his immune system continues to increase.
Ye Rong: but it was not aware of their own ?
Shi Yuzhu: unaware, that was crazy, crazy to not realize that others have hinted at us, listening. giant building design from the 18th floor to the end of the 72 layers, we The foundation was hit by the 88th floor to play, and this budget is 1.2 billion, according to the present I would not repair, if the cap is now a giant building, I am sure the budget is 1.2 billion, not 800 million cash account I've never even dared to touch , was not that.
Ye Rong: When the House appears to know that they do not cover up?
Shi Yuzhu: Until the day I did not feel like death is not covered up, when the mind still did not wake up or not .
Ye Rong: So when did you last stepped on the brakes?
Shi Yuzhu: This is not my brakes have not stepped on the brake can be. is the last of this car is not moving, not the oil it themselves stopped. until this stopped when I was still tried to open it, but in the end it is open not moving.
when the car was not moving, the back of a huge debt when, suddenly disappeared Yuzhu Shi Yuzhu, the outside world some people say oh, to Tibet, some people say you go to Moon Lake, and in the end it will be where have you been?
Shi Yuzhu: In fact, the disappearance of the so-called media to say this is because I did not see the media, the Giants after the outbreak of the crisis, the country more than 1,000 articles about the article are certainly critical mine.
Ye Rong: okay then moment the Internet developed.
Shi Yuzhu: Right. Now that you saw my face, I definitely still want to criticize, why do I let you see it, so I simply to hide the media, but said the media to hide the newspapers No news of my new, are some fried thing of the past, not a message, but me and my internal staff also meet every day, so this disappear, how to say, the media that is gone, people say I told them had to be longer.
Ye Rong: But then you are to leave for a while?
Shi Yuzhu: No, you said I went to Tibet, ah, to Moon Lake, ah, ah, or abroad, I am every year such behavior, such as before I will spend two hours each year out of his car, Gongsijiangu, in public, I'm going to check the terminal market, because our market is in small and medium cities, counties and even rural areas, in private, that is, I like to travel, so I drive around the country every year, everywhere, so that a couple more years, I was driving a Mercedes-Benz 500, and later arrived in the Mercedes-Benz off the debt, the money arrived in my very distressed, and I looked at the car I figured a little, the car must register all of China's provinces, which have not been the only place where there are only two places, one Taiwan, one of Macau, because, because cars from Hong Kong into the Chinese inland all It all went to the provinces, visited hundreds of cities, all the mountains it all went, including what Tanggula these, the Tianshan Mountains, is a hobby I have time, but the most difficult time I have had empty file, this gap is what I January 1997 Giant crisis, to 1997 July 8 month, I have been to save the giant building, and finally can not save completely hopeless, would have been a company to take over the giant building, programs have done, the Government also help to free the remaining land was so, the last day to sign informed me that we do not sign, and then I suddenly cool completely, completely disappointed, I know: Giant Building , no matter how hard I can not save, so relax that day in particular.
Ye Rong: people, especially to relax?
Shi Yuzhu: Yes, that is suddenly not want to save it, you have been busy the past to run time the United States to find money to run around the country to find the developer to negotiate.
Ye Rong: I thought you collapsed of it?
Shi Yuzhu: Because not completely saved, and I have not had to completely save.
Ye Rong: liberated.
Shi Yuzhu: Yes, a sense of relief, as when a high official of the suddenly free. is actually a relief, because in the past six months that had bitter, suddenly discovered that no matter how tough you do not, and bitter, it's useless, so is particularly relaxing.
Ye Rong: Do you have part of the money, hands?
Shi Yuzhu: No, I have made no less than that time enterprises the wages.
Ye Rong: personal they have not?
Shi Yuzhu: half of them think that I have, then the media that I have two million dollars, but later proved that I did not, I said a little money there is no does not mean that tens of thousands of dollars are not even pull out, probably all my belongings there may be hundreds of thousands of dollars.
Ye Rong: You just mentioned the team? team had never been seen or Giants?
Shi Yuzhu : ah, the Giants.
Ye Rong: no one left?
Shi Yuzhu: no. can not say no, say I'm not the core of cadres.
Ye Rong: even if unpaid, collar ties are also into ah.
Shi Yuzhu: Then our trouble, we would each have a cell phone, but then one day I suddenly found that we do not have a mobile phone, each person with a BB waist are not machines, I asked them, in fact they are spontaneous, and everyone stopped all of the phone, because mobile phone charges can not pay, this is not really how I want is that their spontaneous, so that in difficult times I think the first reason is We love each other this question, all this emotional, the second I think it is their confidence in me, that time, private inside, not on the surface, privately asked Shi Yuzhu can no longer make a comeback, I later learned that , when they drink, no one that I get up, and left these people are convinced that I was able to comeback, but when we evaluated the five years to five years was useless, only used more than a year to remember.
Ye Rong: You just said that the assets of individuals worked hard for over ten years, ten years to hundreds of thousands of remaining so?
Shi Yuzhu: No, my personal assets should be held at two billion. So I was, Mu Qizhong speculation was the hottest thing, China's richest man, and I often chat with him yourself when I say that I was the first poor of China.
Ye Rong: You are the first negative, negative, negative.
Shi Yuzhu: General who has such an opportunity not to let your personal balance to the hundred million, because there was really no, so I was the first estimate was truly poor.
comeback
Ye Rong: I heard a lot of entrepreneurs in the high-spirited time of my assets would say zero I think I will make a comeback, but I really do not know, a few people will say to my assets can I get negative two hundred million comeback.
Shi Yuzhu: This hard to say.
Ye Rong: How did you start it again to stand up.
Shi Yuzhu: to melatonin. It is the food, no side effects, its principle is not with sleeping pills Like sleeping pills is to curb people mentally hub, which it is induced, in fact, the secretion of a brain or something.
Ye Rong: Did you go to this country in patients with severe insomnia, Cui told you tried?
Shi Yuzhu: no. I also eat every day, when all of us have to eat every day, a habit to eat.
Ye Rong: do not eat can not sleep?
Shi Yuzhu: no. With products, we must plan. planning to do my own team with a good planning program.
Ye Rong: more advertising, Melatonin ad plenty of money ah?
Shi Yuzhu: Melatonin is the total advertising large, the actual percentage of sales from the ads is the lowest in the industry.
Ye Rong: So really the media, marketing, evaluation and you said is the first person, but I think many people have different opinions, that is, the brain Platinum was named the top ten advertising every year the first vulgar ads.
Shi Yuzhu: Yes, it is proud.
Ye Rong: I am honored?
Shi Yuzhu: Because the comment I started in 1991 attention, is the first year of advertising melatonin. Of course it is relegated to the second 04 years, relegated to the second reason is that it was gold that year to the account partner, the first gold partner.
Ye Rong: Gold partner who is?
Shi Yuzhu: me. I feel very honored, and I think this is a great support, which is expert-evaluation.
Ye Rong: You want to ask me, I think just said I remind the children to honor their parents is no objection, but I personally do not like this ad because he put the frequency is too high.
Shi Yuzhu: You come to us now to television advertising, our advertising to less .
Ye Rong: It is prohibited for some time you play ah?
Shi Yuzhu: not forbid me to play, you said that a while ago that something is not it, that advertising on the Gold partner, is the case, we gold partner there are over a hundred versions of a television, a dozen versions of one of our approvals are there I wish you a good spirit of good legs, waist, it is broadcast, the time is not enough, he deleted the word I wish you the front, and then It is illegal, it is estimated that our management has done a review on this did not after the end of the day's news network is the first gold partner. This I do not care, because the details I have stepped down from that management are five or six years, this is version, we're more than a hundred versions of approval is more than one hundred versions, versions of which more than one hundred versions of a series of about ten or so, this version was stopped, and this version is not broadcast, and it has not, and now this version does it only in Jiangsu Province a local broadcast, not broadcast elsewhere.
Ye Rong: an old Chinese saying, sell themselves, if you or your golden partner Melatonin without this avalanche of advertising, this product can be so light?
Shi Yuzhu: I tell you, I December 1999, I engaged in a one celebration, I am very impressed that month put forward a celebration, because I was drunk that night, and we in sales that month is a billion, in 1999, if you're going to check the information at that time, when the TV ads that do not do this a decade ago, not on the back of my TV ads pull up, back when we really are done by the newspaper, the newspaper put very low, we do not do TV advertising early is.
Ye Rong: It has also been well-known today, sales are up, why do not you save some money to do a little less commercials, and I each quarter will see a new ad put out will only increase your strength?
Shi Yuzhu: Because we are such a year, we expect to do so, filming on the twenty million a year, the two-million production costs, Then a few percent of sales for TV commercials, a few percent for the terminal, because now it has been fairly standard in this, and that this ratio is the best, so each year in accordance with this.
Ye Rong: If you do this then a big sales, I think that one day may appear Melatonin channel, and a joke.
journey
Ye Rong step further: If I just tell you to return to the above story, from the beginning of this software , and then do the health care products, it seems a big circle around back to the starting point, they began to enter the computer field, games, online games.
Shi Yuzhu: can not say that actually, this view has its truth , can not say that, because now the journey is the case, I actually do not the people who control the concrete. In particular, the company's early days, I rarely go, he was involved in research and development over fast, like me, I've been a total of several times, been to the first opening day, this day been opened more than a year, in the middle do not know what, I've been called once, and then my more than a year, it came out then I go to products once, so I did not spend much time, until now, they are also a few pool ah each tube, and then the board set a goal of every month to them, and then at the end of assessment, in fact, did not spend too much energy I do as a player may be constantly in the prick.
Ye Rong: But you enter the online world, ah, the media attention.
Shi Yuzhu: Yes.
Ye Rong: has the You like Ding, ah, ah Mr. Chen, and Jun Zhu, and so began to be compared, were compared.
Shi Yuzhu: I think this may be much concerned about the online games themselves. Originally, we had almost before the month from 1 is also unknown game. and then sign off may be hundreds of online games company, it is indeed time for a few months suddenly went into the sixth, which is still worthy of recognition. said Ding is now with the large gap, with Mr. Chen is still lagging behind, then there may be other individual difference, in fact, basically similar to this position will, as to put a lot of peers from the sales online have been flung back to the.
Ye Rong: journey seems to be a self-designed game, with Mr. Chen, Jun Zhu is not the same.
Shi Yuzhu: Yes, they are agent-based, independent research and development we are, have their own intellectual property. < br> Ye Rong: This is a bit like with the Ding. the journey is for what age the main players?
Shi Yuzhu: the journey is for the students also accounted for a large proportion of relatively more white-collar workers.
Ye Rong: I heard that some players in this game has been spent tens of thousands or even one hundred thousand pieces, and I really do not understand why a game would spend so much money on it?
Shi Yuzhu: I told you this example to says that, before the fire was to trade the player himself, not Mr. Chen received the most expensive time to sell half a million, this is the player his own pocket, and we spend hundreds of thousands of people this game is normal, any game which has thousands of It is per person consumption of a few are more than fifty thousand, but he may be traded between players and then it is now evolving into transactions between him and us, and I play Mr. Chen's a game I also spent more than fifty thousand dollars, I find someone else Dailian, I bought someone else's equipment, this is really normal, I met a man play Senior white-collar workers, not a boss, he spent fifty thousand dollars, this game is there such a person.
Ye Rong: But we also note that many parents have been very annoyed that the network game.
Shi Yuzhu : Yes. I think this is something we do well to pay attention to this problem, you see the general care of children is mainly the two ah, that is, spent too much time in the above, the other always big strange ah, very boring, fighting ah, murder , we play, when we design said, the number of physics and chemistry, astronomy, history, life, common sense, to come and go through these upgrades, the day I went to answer to who the author is a Tang Dynasty, the five choices, correct answer, and immediately than You play to win a few hundred more than strange, wrong, the to nothing, and then asked this evening to drink the milk, milk is also a good morning?
qualities of Usually I might see your reports about your coverage, I do not know why I left is that you seem to walk a very lonely, very lonely in such an impression, but inside our program today, I think you still show very funny, and a very relaxed person.
Shi Yuzhu: I usually more relaxed, it is because I usually like, I do not socialize, have a general entertainment boss, I have not once a year what may talk to government officials, to talk to Nana to eat what ah, I do not love that thing, the customer has never been, I do not meet with clients, I do not eat with the customer, I told people interested in a meal, so I Staff ah, I eat it up inside cadres, so I and my men together, and friends, so everyone is relaxed.
Ye Rong: relationship Bijiao Shu entrepreneurs and down inside you love to talk What friends?
Shi Yuzhu: We Taishan people I basically got along well, there is the famous Mount Tai would be more old Liu, Liu, and such as Lu Zhenjiang section of Wing Kei, Sun Yaowen this group is also quite good in China a group of entrepreneurs, we often meet regularly, and with the Kanda Shan.
Ye Rong: You are a very strong determined person will do?
Shi Yuzhu: Yes, I think so. I've set the principle that to do things better, when we decide to do one thing and another big setback must be met to catch up, forging ahead.
Ye Rong: I know the story of your childhood, it seems very early to climb a day Hill?
Shi Yuzhu: Yes. climbing for five years, before and after holding on.
Shi Yuzhu: Stick to the five and a half, in addition to heavy rain, rain I insisted to climb.
Ye Rong: How much time climbing reach the peak ?
Shi Yuzhu: it will be more than an hour into the running again down. with English textbooks, political books read to the summit day a bright start, when my foot was dark, and may be read for half an hour an hour and then down the mountain.
Ye Rong: This I think is to insist on five-year climb a mountain, a day like this, stick with it itself, I think it is already very amazing perseverance.
Shi Yuzhu: So I also personally think that I still have the will.
Ye Rong: I have no intention of which comes at the time, you said that would be the giant giant building to collapse, but I think you seem to still have a giant heart building is there, if one day you feel the opportunity in all aspects has matured, you will go to again build up your giant building?
Shi Yuzhu: I do not, in fact, that I have to go through a struggle, is the first building construction giant built up its commercial value and I put together to the economy than is uneconomical, and if I think the economy will certainly be cost-effective to build him if does not pay for what I'm going to struggle, is to build It is a wish to meet, and then spend eight billion worth? This may be the fight I need to actually fight off.
Ye Rong: you are a regular to remember the past are you?
Shi Yuzhu: No, I rarely recall the past.
Ye Rong: Why?
Shi Yuzhu: used to it, anyway, I had this feeling, such as where to place, such as our branch manager recently, and I all take them to Europe to travel, you see we are trying very hard to take pictures branch manager, I rarely take pictures, I do not love taking pictures, do not like taking pictures, taking pictures is to provide point to the future based on memories of the past, I do not love taking pictures I also get the camera shot, but I see what I shot this building architecture is good, then this scene I shot this scene well, but I rarely give their own pictures?
Ye Rong: Why?
Shi Yuzhu: I do not like to recall the past these things.
Ye Rong: There is a saying many people may have heard, moaning sea boundless repent and I want to apply to your story seems to be back to Oliver, in front of the shore, you agree with this statement ?
Shi Yuzhu: I've no idea whether this statement is not it, but I'm really most of the energy of tomorrow, I still want to do, I think a person's energy is limited, his head only to sleep every day in addition to ten hours, and more to point how good things tomorrow.
Ye Rong: We also wish that you take your team to keep loyal to your success near a shore, and we look forward to Shi Yuzhu of the giant building is a day that stands true, thank you for the interview.
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