A state official of a state official described ShoppingMall-estate consultants

 One state official described ShoppingMall 
official of a state that: ShoppingMall should provide international services, including language, service and other aspects, ShoppingMall this in Europe, America, Southeast Asia is very popular format into China after the The blind investment and development and operations management disorder supporting the construction of these consumption measures, the domestic Mall can learn from. <> MALL full ShoppingMall, transliteration of or a large building, an administration by the organization, coordination and planning, the number of retail stores, service organizations together to provide shopping, leisure, entertainment, food and other consumer services, one-stop center. domestic commonly referred to as the department store mall real another call. MALL is not only huge, a collection of department stores, supermarkets, hypermarkets, specialty stores, large specialty store and other retail formats, and there are all kinds of fast food shops, snack bar and specialty restaurants, movie theaters, children's playground, fitness center and other recreational facilities. In addition, MALL also provides department stores, supermarkets can not provide, such as walking in the promenade, plazas, courtyards like a leisurely shopping experience. < ;> With the shopping mall in the country in recent years, wind and water everywhere, whether it is the strength of the developer, or knowledgeable experts, we are trying to explore the feasibility of a shopping mall road. As a professional consultants, of course, the issue is full of interest and desire for knowledge, this article would like to take a few success stories abroad, try to talk about a number of shopping mall development points. <>
the following to view look at a few cases of foreign distinctive characteristics: <> Case I: Bloomington, Minnesota City, Mall of America (MOA) <> MOA is one of the largest U.S. closed-end shopping center, because it most influential and representative in the industry so it should be a familiar example of the. Here are a few indicators on the MOA. <> area (square meters) the number of stores 315 666 614 <> floor area ( square meters) 390 000 12 750 parking spaces, the surrounding attached 7500 <> leasable floor area (square meters) 230000 Opening hours 1992.8.11 <> business conditions department stores, specialty shops, restaurants, theme parks, aquariums, golf courses , cinema <> 1, MOA origin <> In 1982, the city of Bloomington two professional teams - Minnesota Twin baseball team and Minnesota Vikings football team moved out from the city, which for Bloomington City is a big blow. However, they left the city a piece of 78 acres (31.59 hectares) of the class can be developed land, this land from the airport just 1.5 miles (2.415 km), and at the junction of four main roads. <> 3 years after the Civil Aviation Bureau purchased the land and the development of useful suggestions put forward, they give four main directions: office complex, residential, new conference center, mixed use retail and entertainment center <> In 1986, Ghermezian brothers signed with the Aviation Authority to develop the country's largest retail and entertainment complex agreement, before that, they had just built in Canada, the world's largest retail and Entertainment Centre - Alberta (Alberta) in the West Edmonton Mall. <> 1992 年 8 月 11 日, MOA opened. It opened when the occupancy rate reached 71%, 330 brand new franchise stores opened along , including four well-known department stores: Macy's Macy's, spring Bloomingdales, north Nordstorm, Sears Sears. at the opening at the beginning, MOA will provide more than 10,000 jobs. <> 2, MOA's charm <> MOA at the opening by the beginning of the world's attention, it is characterized by: its goal is not just built a large shopping mall, which is more of an attractive tourist destination. It the first time, retail and entertainment combine to change the way people shop, and create an outstanding entertainment, and has become one of America's most important tourist destination. <> in the 23 million square meters of rentable floor area of the , MOA to accommodate a: <> more than 520 international brands in the retail outlets <> 86 Restaurant: Casual dining 20, 30 fast food restaurants, specialty restaurant 36 <> Night Club: 8 < > the country's largest indoor theme park - Snoopy Campgrounds Camp Snoopy <> volume of 5.46 million liters of aquarium <> 14-screen cinema <> two-storey 18-hole miniature golf course < > Statistics show that if every shop in the MOA for 10 minutes, the complete walk around the MOA takes 86 hours of the time, showing that many MOA in the number of stores. MOA's investment, a very successful solution to the business problems in the opening at the beginning, had reached more than 70% occupancy rate. MOA rely mainly on the four components of local department stores (Macy's, Bloomingdales, Nordstorm and Sears) in the main shop attracting people, and the main shop were configured in four major retail shopping centers of the four corners of the location. In addition, 520 retail stores, 86 restaurants located in three floors (entertainment and dining facilities for more configuration in the fourth floor), most of the United States has establishment of well-known retailers and a number of international retailers set up shop in one. <> In addition, MOA's real charm, but also because it is a combination of retail and entertainment complex, it is the proportion of entertainment and leisure facilities is very high. investment of 7,000 million U.S. dollars, covering 7 hectares of the Camp Snoopy theme park, aquarium, miniature golf course and 14-screen cinema, have stressed the MOA's entertainment features, so that MOA as a charming, tourist destination. <> Now, MOA has become a whole wealth of Minnesota. by plane, train and urban road links, it has become a family trip, weekend getaway or even a good place for a honeymoon. MOA produced in Minnesota each year more than 1.7 billion dollars for the fiscal revenue, and make Minnesota is marked on the map as a tourist destination. from Canada, Britain, Sweden, Ireland and Japan, tourists, tourism here and purchase tax-free clothing. In fact, tourists in the MOA The consumer group accounted for 40% of the ratio. <> Meanwhile, with its entertainment features, it also highlighted a strong retail component of the theme decor, and entertainment facilities together with some of the retailers, operates a number of a collection of interesting and valuable commodity, so as to drive its business. <> 3, MOA's social <> As MOA with unimaginable scale at the time, and has a good reputation, the 90 years, it has become a cultural icon of the United States In 1992, Camp Snoopy in the movie The Mighty Ducks debut, and in 1997 appeared again Mighty Ducks II In 1996, Schwarzenegger filmed here Christmas and New Year of his play Jingle All the Way (MOA entertainment and cultural center. <> MOA on such a large scale and business scope, MOA is more like a community. It has many unusual features, making it a true ;. It's internal, with the National University and many other educational institutions, as well as health care, postal, banking, fitness, wedding hall, security patrols and other facilities and services, which are that it is extremely social, but also as it is popular year-round constant is another important factor. <> Photo 10: MOA within the wedding hall, there are more than 4,000 from around the world the couple in this elegant hall oath. <> 4, MOA's Design Features <> MOA designed as a multi-layered the middle of the four corners of department stores and the Camp Snoopy theme park. This layout makes the shop facade is fully unfolded, but also to a retail shopping center of each unit can be very convenient to reach, to solve large-scale shopping center in the prone dead, distinct architectural theme, the use of matching with the theme of the decorative style: <>. shopping center north of the corridor known as the decile framework and membrane structure separates, like the air in the stands, overlooking the central recreation park activities. <>. with vaulted ceilings and green patterns on the west side of the corridor, known as the western market, East Broadway .<>.collection in the fourth layer of bars and nightclubs, to simulate a big city entertainment. <> the effect of confusing some people, serves to meet the designer's intentions. designer said: lost here, we want people to have such a feeling, which would allow people to appear in the usual places will always be ignored ; the combination of entertainment and retail development, has become in recent years one of the hottest topics of real estate, many large commercial projects are planning to join in the format of entertainment facilities, we usually call this large-scale commercial projects as center. shoppers, about 70% will again patronize .40% of Americans think that shopping is a source of entertainment, hope to have more fun. recreational facilities, including sales of exercise equipment while physical exercise, leisure business (tea, coffee, etc.), super-cinemas, video stores, virtual reality entertainment facilities (including indoor golf and ski machines), motion simulator, business sector museums, indoor playgrounds, theme restaurants and fashion shops. MOA is typical of such shopping mall, with its wealth of recreational facilities to promote the successful operation of the entire mall and the city became an important gathering place for entertainment, it has a lasting social appeal. <> This development model, both shop owners, real estate developers or entertainment providers, are loved. In MOA this entertainment / retail complex, the retail Through one of the recreational facilities to enhance and extend the shopping experience and enhance the attractiveness of shopping mall; and entertainment retail environment is required suppliers to offer new products way out. In MOA this case, this combination creates a new way urban destinations, while in other cases, this form can also make shopping more original strength and diversity, enhance or restore its competitiveness. <> mall theme park < > In the U.S., trying to build many of the indoor theme park, many of them failed, but the MOA's Camp Snoopy is very successful. It is a critical success factor: <> It is designed as part of the overall shopping center; < ;> Its function is to have the freedom to access the center of the square, so that shoppers can walk all and enjoy the fun; <> It is a successful theme park design and management of operating companies; < > It is designed to combine the natural light and green plants, regardless of the weather good or bad, it looks very attractive. <> This indoor amusement park and shopping combined approach, in the climate is hot or cold areas have greater potential for development, because it will minimize the impact of climate so that people enjoy a comfortable environment for play. <> building the layout plane <> for large commercial projects The developers, graphic design layout of buildings is a very important job. developers must first consider the core of key customers or customer's layout, must be a reasonable arrangement to ensure that the shoppers attracted to their middle years, and to able through other small tenants. <> the layout of the most traditional way is a shape layout. that is the core of the tenants in the two ends of the word, in between small tenants, so tenants only ensure good accessibility of the core , which also enables shoppers to travel between the tenants in the core is easy to see when the small tenants, to ensure that the interests of small tenants. <> L-shaped layout is an evolution of a plane shape, it has been turning on one end , used to adapt the length of the restriction site, to make full use of available floor space, if both ends of the turn, then further evolved into a U shape. <> Y-shaped plane, X-shaped or dumbbell-shaped plane is A basic form of evolution. tenants are scheduled to walk in the mall or the surrounding streets, the core tenants at both ends or the center. For larger shopping center, this form is appropriate, it can attract tenants from a core to another customer after all the core tenants of small tenants. <> As mentioned above, MOA's plane as a to form a runway-like, the core tenants located in the corner, customers can surround the entire shopping center, and finally back to their starting point. <> the unreasonable layout, that is, one end of the core tenants in the shopping center, can not attract core tenants customers to visit other small tenants, the tenants for the small business is very bad. <> architectural design theme of <> the shopping mall's body mass was relatively large, such as MOA scale, shoppers each week to walk around the 0.57 miles (0.92 kilometers). This requires the building design, consider the interesting architecture and enhance the attractiveness of hardware shopping mall to attract customers kept walking in shopping mall. < ;> MOA has proved the subject of architectural design, is an effective method. As mentioned above, the designer of the MOA rectangular plane are given for each side of the design theme, so that the long-term exposure to which customers does not feel boring, but full of novelty. <> As for the external image of the shopping mall, the theme can also design and distinctive form of architectural features to help increase the shopping center can be identified, and increase its attractive to potential customers. <>
Case II: City of Sheffield Meadowhall <> Meadowhall is the UK's fifth-largest regional shopping center, considered by many to be the same type of stores in the UK many of the most successful one . It is located northeast of the city of Sheffield, about 4.83 km from the city center, neighborhood by the M1 motorway (from north to south, the United Kingdom on one of the main roads), and with the Sheffield super tram track system 34 intersection Department connections, direct radiation surrounding area, transportation is very convenient. <> area (square meters) 8093750 the number of stores 270 <> floor area (square meters) the number of parking spaces 12600 <> leasable floor area (m) 130 060 Opened 1990 <> business conditions department stores, supermarkets, restaurants, cinemas <> 1, Meadowhall origin <> until February 24, 1984, Meadowhall is also the location of a steel factory occupied, after the steel mills shut down to Meadowhall time before the start of construction, the land has been idle before starting the project, removing about 10 million cubic meters of pollutants. <> June 1988 began to build Meadowhall The whole project took 27 months. <> 2, Meadowhall of the main components of <> Meadowhall is not just a shopping mall, its goal is to use the growth of shopping success the functions of its regional recreation center, and its main components include: <shop; more than half of the main shop, selling fashion, personal care products and books / stationery supplies. <> 230 shop units <> major local retailers by the UK business, were distributed in 2 floors of the 6 different regions, each region has a different theme, market positioning and supporting the combination and arrangement of goods. For example, in The Lanes (lanes) of the subject area are equipped with 26 specialty shops, mainly selling by local businesses and self-employed business of art and industry gadgets. <> a large food court - Oasis <> Oasis Shopping Centre, the main focus of the dining facilities, 25 public catering units, providing over 2,000 seats, is one of the largest in Europe the size of a food court. The design followed the orange square Marbella, Spain, arranged in the lower old fast food facilities, such as McDonald's, KFC and Pizza Hut, while the upper casual dining facilities are provided in the center is sponsored by Coca-Cola has large electronic screen, non-stop information and entertainment information. <increased 11-screen cinema experience of leisure shoppers and encourage more consumers to this. Meadowhall shoppers can stay all day, not just to the shop. <> In addition to these few point outside, Meadowhall is also a lot of the streets located within the coffee shop, and has a 48-screen video wall, play 14 hours a day, more enhanced its casual atmosphere. <> 3, Meadowhall peripheral Environment <> Meadowhall Sheffield where the fourth largest city in the UK, and had its steel, cutlery, engineering and processing industry is well known tools. until the early 80s of last century, Lower Don Valley, the heart or the steel industry where, however, the national recession and the development of automated steel processing, leading to the decline of the valley industries, so the late 80s of last century, many including the Meadowhall regional location was abandoned. <> two miles from the Meadowhall (3.22 km) environmental conditions within the scope of: <> Don Valley Stadium - a multi-purpose stadium can accommodate 25,000 people, has held many games, concerts and other events. <> Sheffield Arena - 12,000 capacity In its opening in 1991, it staged a world-renowned musical, dramatic, and some sports activities. <> Valley Entertainment Center - Cultural Development Center, building area of 18,000 square meters, including multi-screen cinema, nightclubs, bowling alleys and restaurants. <> Retail Park - The building area of 19,000 square meters, is the Toys 'R' Us Toy Company retail stores. <> Car ook Hall Business Park - offers over 1115 square feet meters of office space. <> Dixon Call Center - Electrical and electronic products distributors Dixon of the National Customer Service Center. <> Magna - Baimi Fund projects, cost the fund 40 million leisure and Exhibition Centre pounds, as a display of iron and steel manufacturing and processing center, the year the British showing the manufacturing process. <> So, Meadowhall region has become a mature urban entertainment center, whether it is sports stadiums or entertainment, exhibition center These are the Meadowhall is a major passenger and recreational social atmosphere, so that the successful development of Meadowhall is equipped with excellent prerequisites. <> 4, Meadowhall radiation range <> Meadowhall around 60 minutes, the 820 million people, equivalent to the total population of the UK 1 / 8. This area includes many important cities in the UK. <> West: Sheffield (Sheffield), Manchester (Manchester) <> North: Leeds ( Leeds), Barnsley (Barnsley), Bernhard Ferry (Huddersfield), York (York), Harrogate (Harrogate) <> East: Ross Graham (Rotherham), Deng Custer ( Doncaster), Woke Xia (Worksop) <> South: Nottingham (Nottingham), Derby (Derby), Chesterfield (Chesterfield), Leicester (Leicester) <> Meadowhall has a wide range of target customers, customers of these cities as a backup, Meadowhall have a successful operation of the foundation. it needs to resolve the issue of how to facilitate the customers in these cities up to the traffic conditions, so that they can easily come here to shop; how These customers provide a comfortable and entertaining shopping environment in which they are willing to enjoy shopping here a pleasure when; how to provide better service to these customers in order to secure more stable source and so on. In the following presentation, we Meadowhall can see how the perfect solution to these problems. <> 5, Meadowhall consumer groups <>. gender: Male: 30% Female: 70% <> .54% of customers aged 25--44 years old <>. Non-peak hours, the average car visiting customers was 2.1 per individual partner <>. the average visit frequency of 55 times / year <>. Non-peak hours per group of people spend ? 106.91 each, up to each peak of 180 pounds (for example, during the Christmas season). <> 6, Meadowhall traffic conditions <> car or bus <> 34 from the M1 highway No. nodes north and south of cars and long vehicles are imported directly. a dedicated ring road to provide more than 12,600 free parking spaces and 300 car parking spaces long. This ring road from the local roads with the transformed into one, the direction of the A6109 Meadowhall Road, north and south direction of the Sheffield Road, Sheffield and Meadowhall and the M1 will be high together. shopping around is a computer-controlled traffic CCTV system, traffic flow around the clock to ensure the best . <> public transport system <> As a dedicated Meadowhall passenger transport hub (Passenger Transport Interchange-PTI), shopping mall in the UK already has the best public transport services. The transport hub for local and Area buses, trains, trams, and provide a favorable super service .. a shaded sidewalk passenger transport hub and Meadowhall will be connected. <> Meadowhall's public transport system, including: <> Bus <> 16 bus stop and 200 meters long obscured Peng, can accommodate 120 buses per hour, <> Meadowhall in 84 local and regional bus lines. <> In addition to the increase in the next 14 new the station has also been designated around the Meadowhall. <> Train <> two regional railway station <> more than 400 articles daily regional train lines through the PTI <> Super tram <> Sheffield super- tram system was completed in 1995, a total investment of 200 million 7 million pounds <> PTI is super tram terminal <> 88 tram every day, every 10 minutes during peak time one, the Meadowhall and the major suburban , center link
7, Meadowhall tenants <> Meadowhall stores throughout the main shopping center, which makes every shopping mall in part can attract a large number of customers. This is similar to House Of Fraser The main shop more and more Meadowhall from Sheffield city center to re-open a shop. This has resulted in the decline of the city center of Sheffield, many of the main street of the shopping center so close. <> Meadowhall shopping mall is designed to be 6 theme areas, each region has unique characteristics, and mixed with the make up of the shop: <> Avenue - from Boots, Allders and WH Smith stores and other main shopping center consisting of a hub. as you can expected to, this street provides the customer favorite store, two floors a total of 95 commercial units, including record stores, electronic stores, the Clinton Card shops, banks and all kinds of buildings. <> Arch Gallery - is a Marks & Spencer's flagship store in one. arcade area 42 stores by the two components. This emphasis on the luxurious Victorian arcade nostalgia theme, the main business is fashion apparel and accessories. the court is the arcade expansion, the Meadowhall directly connected with the PTI. <> Park Lane - Park Lane is the most advanced regional Meadowhall is a selection of the retail mix. This includes Fraser, NEXT and Debenhams and other main shop. the traditional shops, including Crabtree & Evelyn, Laura Ashley and Jaeger, as well as designer stores such as Karen Millen took Park Lane. <> Market Street - has recently been realigned and now has a brand new shopping area. a Sainsbury supermarket and Bhs, and H & M in the new area. <> Oasis food court - was inspired by the famous Orange Square, Marbella, Spain, the oasis is one of Europe's largest food plaza, with a capacity of 2,000 diners. The following services layer provides a fast choice of restaurants, including Pizza Hut, KFC and McDonald's. pelagic provide leisure facilities. <> alley - an exciting self-employed, independent local business mix region, it is a perfect place to find unusual gifts place. <> The to Meadowhall in. <> Meadowhall ten major stores in <> the main tenants of rental business conditions where the floor area (square meters) <> Marks & Spencer department store 2 13500 <> Debenhams Department Store, 211 700 < ;> House of Fraser fashion department store 1 9250 <> Sainsbury's supermarket 1 9200 <> Bhs department store 2 7150 <> Allders creative mall 1 3900 <> NEXT clothing 2 3650 <> Boots stores 23250 <> H & M Clothing 2 3050 <> WH Smith books and magazines 11900 <> It is worth mentioning that, Meadowhall 217 when the first store opened, more than 45% of the shops still remain in the original location, in addition to 20 % moved to a new location in Meadowhall. <> 8, Meadowhall design features <> Meadowhall entrance is strategically positioning carefully to make the upper and lower levels of passenger flow is maximized. shopping center with 18 access node, the lower the upper 8 10. through the center of the 30 escalators and elevators so that the vertical transport capacity is also maximized. <> center of the Center floor for the customers and provide the extraordinary classical architecture visual effects. <>. Meadowhall shop around a lot of importance to all customers with convenient access. corridors connecting the various shops broad, flat, and were barrier free design, Meadowhall makes a lot of disability or to attract customers with children, these customers can be comfortable shopping here, rather than the traditional commercial center, as is often hindered. <>. Meadowhall using a special design, it provides a pleasant shopping experience and shopping centers than the old city center more attractive, and enhanced security awareness. the whole mall was open, ventilation and lighting effects, moderate humidity. 9, Meadowhall success factors <> There is no doubt , Meadowhall is a regional and nationwide success story. Since the 1990 opening, it has maintained a strong vitality. The following elements of the common achievements of the Meadowhall Legend: <> Clean - Meadowhall development of a high cleanliness standards, they have a dedicated cleaning team, 24-hour maintenance ...